Euphoria had his first taste of dance music on Swiss radio when he was 13 years old and he’s been hooked ever since.
In the 1990’s, the dance music industry exploded worldwide as did Alex’s burning passion for music and what a DJ could do with a crowd developing an enthusiasm and energy he still keeps today.
His hard work paid off, as in 1995 he began his first residency at the famous Pacha Club in the resort of Crans-Montana, Switzerland. That same year he decided on his professional artist name: Euphoria. He warmed up for DJ Willow, voted the Best DJ in Switzerland at this time and also voted in DJ Mag’s Top 100. He was then booked to mix live on the Swiss radio station Rhone FM for Saturday's evening weekly dance show known as Raveline where such superstars as Paul van Dyk, Scot Project and Yves de Ruyter have also played. In 1999, Euphoria decided to seek new opportunities and moved to the UK to discover the underground trance scene, there he met the Pickle crew, one of the best and most respected underground organization in London and the rest is history!
He gained permanent residency playing at their monthly parties and club tours around the UK and Europe. A regular face in club land, he has appeared in London’s best clubs and after parties with regular shows at the legendary Escape from Samsara, Pendragon, Peach, Logic, Frantic, Smile, Milk, The Gathering and the list goes on..
Over the past 2 decades, Euphoria has become a top respected DJ & Producer with the release of his own music productions, He has also performed at some of the best club parties and major festivals in Europe such as the massive Zurich Street Parade, Berlin Love Parade, Geneva Lake parade, Paris Techno Parade, where he also organized his own love mobile and did reviews for his BPM radio show! A true legend in his own right coming from Switzerland. In 2002 he was voted best UK DJ (Charting Award Winner) from DMC World!
A hot property on the rave scene since 2002, Euphoria is still showing why he is one of the most popular Swiss export hard trance DJ's around. Plans for 2020 include full on production collaboration with Lab4 as LabPhoria exclusively for his StarGate EP out on the 6th April 2020 on HTE Recordings and a "25 years of Trance Euphoria " Tour planned for 2022 taking him as far as the US, Asia, Canada and Australia... There is still so much to come… Performing is in his blood, together with a passion for perfection. If he doesn't perform, something in him is missing!